The Brief

Response Learning set out to adapt HACCP refresher training (a programme delivered every 3 years to relevant employees in the food processing industry to keep them current on the best manufacturing practices) to a digital format. Optivly came on board to navigate design challenges associated with this transition, such as:

Pitching content at the right level of specificity and breadth: Designing the course to remind learners of key information and practical applications without treating them like newcomers; selecting information relevant to the meat and food processing industries while keeping it approachable for non-specialised roles.

Facilitating independent learning: Engaging learners without requiring facilitator intervention.

Planning for possible technical and educational barriers: Addressing issues related to internet connectivity, lower educational level, low confidence in technology, and non-native English proficiency.

Ensuring device accessibility: Designing the course to be accessible on various devices, as many food processing workers do not regularly interact with computers.

RGI HACCP flow charyt

Our solution 

With this context in mind, Optivly built a fully self-paced HACCP refresher module, grounded in industry-specific case studies, guided by relatable animated characters, and designed for intuitive, independent content exploration.

Our design and development specs

Real context with considered visuals: The module was built using on-the-job examples to demonstrate HACCP principles. The content was delivered by a suite of characters based on real-life processing roles and presented through best-practice visual and UI/UX design (content chunking, consistent and signposted navigation, cohesive and industry-authentic imagery).

Learner flexibility: The content was condensed to arm students with enough information to understand key areas while acknowledging that they might already be familiar with some of the material, providing learners with options to review or skip sections as needed.

Ease of customisation: The module contained small discrete interactions that could be edited or updated with client-specific examples without disrupting the overall structure.

Optimised for any device: The development took a mobile-first approach, ensuring that the course was accessible on various devices.

Our impact

The HACCP refresher course received unanimous praise from subject matter experts, industry auditors, and QA managers who participated in the pilot launch. The course has since been used by multiple processing plants, including Teys Australia, Australian Meat Group, Bindaree Beef, and Thomas Foods International to great reception.